The Athlete's Foot focuses on performance footwear, prioritizing biomechanical alignment over simple aesthetics. You can shop global brands like ASICS, HOKA, and Brooks here, but the store centers its service around the MyFit 3D system, which uses infrared and pressure sensors to analyze your gait. This technical process justifies the premium pricing and supports their performance-based fitting guarantee. To save, join their loyalty program, MyFit Rewards, which offers vouchers based on your spend. The store also holds seasonal sales during major sports kick-offs and the Back to School season in New Zealand.
Sells
Technical running shoes, trail runners, netball and football footwear, leather school shoes, professional work shoes, and recovery accessories like orthopedic sandals and performance socks.
Best For
Those who need specific orthopedic support or performance optimization and want to pay for expert fitting services and a guarantee that their new shoes will work for their unique foot shape.
Known For
Their MyFit 3D fitting system uses biomechanical data and over 4,000 sensors to help you select shoes that match your specific walking or running patterns.
Top Perks
- 30-Day Fit Guarantee covers shoes after they have been worn, provided you were fitted using an in-store MyFit 3D scan.
- MyFit 3D technology maps your foot pressure, gait, and shape to provide shoe recommendations.
- Complimentary waterproofing service for MyFit Rewards loyalty members.
- Free Express Delivery on orders over $160.
Good to Know
The 30-Day Fit Guarantee and the ability to exchange worn shoes only apply if a technician fits you in-person and you make the purchase in-store at that time. Online orders do not qualify for the worn exchange policy. MyFit Rewards vouchers expire 6 months from the date they are issued.